BRANDEL, INC. has always been on the
cutting edge of merging telecom with marketing
opportunities. We never planned it that way, but that's
how things came to happen.
It started in 1990. Las Vegas, NV. The "Boom Decade".
Las Vegas was HOT and 900 Numbers were HOT. It was the
early days of the Pay-Per-Call business: Content
delivered over the phone lines at two bucks a minute.
What a concept!
I networked here and there. Got hold of some people at
MCI, and that was how we got started: Vegas Sports,
Phone Sex, Horoscope, Psychic Readings and what-have-you.
I made enough to make it out of the desert and into waterfront heaven. Along the way, I met
this sweet new thing called the "Internet". It was
As the 90's went on, the 900-Biz began to fade.
Instinctively, I took to the Internet as fast
as I could. And since I did not really have a concrete plan, I
tried to learn everything I could.
I did Web Design and Online Advertising.
sell stuff, like t-shirts and mugs and how-to
money-making CDs. Those were the wild, early days of
Web Commerce. It was fun.|
Then came Mobile. Friends from Japan warned me that
Text Messaging would be the 'Next Big Thing in Marketing'. I was
unbelieving. But I decided to check it out anyway. Soon
enough, we were doing serious SMS: from textponders, to bulk messaging,
came around. And a certain Steve
said, "How 'bout some apps?" I took notice and
joined the bandwagon. I started by doing advertising stuff
Mobile Coupons, Mobile Directories, QR Systems and other fun
stuff here and there.
Along the way, I wrote four books on marketing. Here are two:
1001 Marketing Ideas and
Marketing On The Go (the
latter about mobile, in 2004,
before Commercial SMS and Smartphones!).
I also did some fishing. Still do.
Once in a while.